As Senior Graphic Artist at Favorite Daughter, I led the creative development of the brand's logo apparel category, bringing a fresh perspective through original concepts, illustrations, and designs. My role spanned art direction, graphic design, product development, and production. I also developed custom merchandise and event collateral for new store launches, creating cohesive, location-inspired collections tailored to each opening.

Logo Apparel & Accessories

From concept to closet, I oversaw the creative development of Favorite Daughter's logo department, translating each season's ready-to-wear collection into a complementary assortment of graphic apparel and accessories. I developed seasonal color palettes, selected silhouettes and colorways, and created original graphics and embellishment techniques to build a cohesive assortment of logo apparel.

Beyond the creative, I managed the development process from start to finish, from preparing tech packs and coordinating with domestic and overseas manufacturers to reviewing samples and overseeing production.