Minor History Brand Refresh

Art Direction, Graphic Design, Advertising, Web Design

For Minor History’s full brand refresh, I served as the sole brand designer, overseeing the project from concept to completion. My goal was to highlight the brand’s distinct bag shapes and bold colorways through every part of the visual system. I developed a color palette and typography, designed a full web wireframe, and created a suite of marketing assets including templates and ads for Facebook, Instagram, and email.