Oprah Daily Social Posts

Social strategy, graphic design, illustration

I led the creative and strategic direction for Oprah Daily’s Instagram, growing the account by 1.3M followers in just over a year. My work aligned social with editorial, drove subscriptions, and contributed to one of the largest YoY follower increases across all Hearst brands—making Oprah Daily one of the network’s most engaged accounts.

@oprahdaily

The Life You Want Series: Menopause

The Life You Want is a monthly digital series from Oprah Daily that features conversations with experts on topics like joy, resilience, connection, and more—designed to help our audience live with greater intention.

For each month’s theme, I created a social strategy and suite of designs to bring the conversation to life on Instagram. My goal was to make the content feel approachable and compelling, encouraging followers to engage and head to our site for the full experience. For the series on Menopause, I designed feed posts and interactive Stories with quizzes, polls, and thought-starters—sparking conversation and reframing menopause with empathy, education, and empowerment.