Oprah’s Favorite Things Social Graphics
Social strategy, art direction, graphic design
I created the social strategy and designs for Oprah’s Favorite Things, with the goal of driving engagement and getting our audience familiar with the products. Through curated gift guides and interactive “this or that” games on Instagram Stories, we drove significant traffic to the Oprah Daily site and boosted our commission-based sales. The success of the OFT social campaign in 2021 led to continued rollouts in 2022 and 2023.
