Ouidad Illustrations
Illustration & Graphic Design
A series of illustrations for Ouidad’s social and marketing platforms. Rather than defaulting to standard product photography, we used illustration as a way to bring visual interest and creativity to the brand by spotlighting ingredients, enhancing product education, and turning everyday assets into something more artful. Each piece was designed to educate, inspire, and make the Ouidad brand feel as thoughtfully crafted as the formulas themselves.
